Why Social Media Marketing Is Essential in 2025

In 2025, social media marketing is no longer optional—it’s essential. With smarter algorithms, booming social commerce, and the dominance of short-form video, businesses must show up consistently and authentically to stay relevant. Social media now drives discovery, trust, engagement, and even sales, making it a powerful tool for growth, especially for small businesses. The digital landscape rewards those who connect, not just promote.